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Kolkata, India (February 9, 2024): The Tata Harrier, once a roaring success in the Indian mid-size SUV segment, has received a timely refresh for 2024. Aiming to reclaim its lost ground, the updated Harrier packs a punch with advanced technology, a performance boost, and sharper design elements.

Tech Takes Center Stage: The new Harrier’s cabin now revolves around a larger, 10.25-inch touchscreen infotainment system brimming with the latest connectivity options. Passengers can seamlessly integrate their smartphones via Android Auto and Apple CarPlay, while a fully digital instrument cluster enhances the driving experience. The addition of a panoramic sunroof, ambient lighting, and ventilated front seats further elevates the SUV’s premium feel.

Power to the Punch: Under the hood, the familiar 2.0-litre Kryotec diesel engine receives a welcome power bump, now churning out 170PS – a significant 30PS increase from its predecessor. This translates to a more spirited driving experience, making highway maneuvers and overtaking situations more effortless. Both a 6-speed manual and a 6-speed automatic transmission, sourced from Hyundai, cater to different driving preferences.

Sharp New Look: The 2024 Harrier sheds its skin with subtle yet impactful exterior changes. A bolder mesh grille dominates the front fascia, flanked by redesigned LED headlamps and DRLs. The rear end receives equally modern touches with new LED taillights and a revised bumper. New alloy wheel options complete the refreshed look, ensuring the Harrier turns heads on the road.

Safety Remains Paramount: The 2024 Harrier prioritizes safety as much as style and performance, retaining its impressive 5-star Global NCAP rating. Six airbags, ABS with EBD, ESP, traction control, and hill descent control stand sentinel across all variants, offering peace of mind to both drivers and passengers.

Market Muscle: With these comprehensive upgrades, the Tata Harrier aims to claw back its market share in the highly competitive Indian SUV segment. The improved technology features, peppier engine, and stylish design cater to the evolving needs of today’s buyers. The competitive starting price of ₹15.49 lakh (ex-showroom) further strengthens its appeal.

Expert Opinion: “The 2024 Tata Harrier addresses key areas that customers were demanding,” says industry analyst Ms. Meera Verma. “The tech-forward features, improved performance, and refreshed design make it a compelling alternative in a crowded segment. The unwavering focus on safety is another commendable aspect.”

The 2024 Tata Harrier emerges as a well-rounded package, blending technology, performance, and style in a bid to reclaim its position as a dominant force in the Indian SUV market.

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