In Digital Marketing there are three main components: content, context and ROI. If we want to know about marketing then we should go through these three phrases. These three components are interrelated with each other.
Content is king :
The success of websites completely depends on quality content. A website’s content must fulfil the demands of users and also must be SEO friendly.
The quote “Content is king” is originally from an essay which Microsoft founder Bill Gates wrote in 1996. So this opinion is not new and it‘s been used for a long time.
For marketing purpose, if your content is appropriate then you can attract more customers towards your product. The first time it’s doesn’t matter how your product actually is. If your publicity (content) is good then you can attract the huge public.
In social media platforms like Facebook, Instagram, Twitter you can’t grow there without any appropriate content.
So, it’s true that “content is king’’.
Context is Kingkong:
In the digital marketing world, the word “Context” means the untapped opportunity is to get extremely understanding and believe of the customer, then anticipate their needs, wants and also expectations to power better marketing across all devices, channels and localities.
Context is so important in digital marketing. The more marketing can be targeted in context, more and the better the consumer experience. Context means the exact message or information at the exact time, place, platform and language. Context is so important. Better context provides more meaningful experiences for each customer.
The digital Internet we know today will increasingly permeate the offline world. When we digitalise the offline world, many more channels will emerge as a result. This all increases the data sources & increasing data sources may result in increased drivers for context.
ROI (Return on Investment) is Godzilla :
ROI or Return on Investment is used to measure of an investment or compare the efficiency of several different investments. Roi tries to measure the amount of return on a distinct investment, related to the investment’s cost directly.
It can be considered as Godzilla of digital marketing.
How to calculate ROI:
The current value of investment – Cost of investment
Cost of Investment
It is used as an indicator to compare different investments within a portfolio.
ROI and related metrics provide a snapshot of profitability, adjusted for the size of the investment assets tied up in the enterprise. ROI is often compared to challenged rates of return on money invested. It can be used by any entity to evaluate the impact on stakeholders, identify ways to improve performance and enhance the performance of investments.
Interrelationship Among Content, Context and ROI:
Content, context and ROI, these three are the most important element of digital marketing. Content is like a flower. Content attracts the customer as a flower attracts living beings towards the plant. Context is providing the actual information or message about the product. Context is the convincing text. And ROI is final investment by a customer.